The 2013 Rally America National Championship will come to a thrilling conclusion this weekend (October
18-19) at the Lake Superior Performance Rally (LSPR), where Subaru Rally Team USA’s David Higgins
will fight for his 3rd straight Rally America driver’s title. The event, widely regarded as the ‘oldest,
toughest and meanest rally’ on the Rally America circuit is held on the forest roads in northern reaches of
Michigan’s Upper Peninsula. Subaru driver David…
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After Cute and Quirky Spots, Automaker Gets Back to Safety Message
By:
Michael McCarthy
Published: October 08, 2013
After focusing on reliability, relationships and "love," in its ads, Subaru of America's' going back to the well with a creative theme broached a few years ago: a near-miss with death.
Subaru and agency Carmichael Lynch, Minneapolis are working on a new ad called "They Lived," which revisits the normally taboo topic of death by car…
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2014 Motor Trend SUV of the Year: Subaru Forester
Get Smart: Fuel-Efficient, Capable, and Fun to Drive? Our Choice is a No-Brainer
By Allyson Harwood | Photos By Mark Bramley | From the December 2013 issue of Motor Trend |
Subaru has a knack for making the right size vehicles for the marketplace, with just the right level of capability people want. As the SUV landscape has changed and traditional body-on-frame SUVs have been overtaken by unibody crossovers…
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Hans Greimel
Automotive News
October 7, 2013 - 12:01 am ET
TOKYO -- Subaru, in the wake of accolades for its EyeSight safety technology package, will debut a new generation of the pre-crash safety system next year with significantly upgraded functions.
The new version of the system gets a better camera, automated steering assist, lane-keeping technology, more auto-braking power, adaptive cruise control and more.
The better safety features could spur sales of EyeSight -- and by extension…
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CHERRY HILL, N.J., Oct. 1, 2013 /PRNewswire/ -- Subaru of America, Inc. today reported 31,755 vehicle sales for the month of September, representing the best September sales month in company history. September sales increased 15 percent over September 2012. Year-to-date sales for Subaru total 313,407 - 28 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.
Sales for the all-new 2014 Forester…
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IIHS issues first crash avoidance ratings under new test program; 7 midsize vehicles earn top marks for front crash prevention
ARLINGTON, Va. - A new test program by the Insurance Institute for Highway Safety (IIHS) rates the performance of front crash prevention systems to help consumers decide which features to consider and encourage automakers to speed adoption of the technology. The rating system is based on research by the Highway Loss Data Institute (HLDI) indicating that…
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Luke Vandezande | Sep 24, 1:32 PM Autoguide.com
Late is better than never in the Subaru handbook, or at least that's the case when it comes to hybrid vehicles.
Toyota, the granddaddy of hybrid sales, has 13 years of experience selling the alternative fuel vehicles in the U.S. Only now is Subaru jumping into the game. With an expected average 33 mpg, the Japanese cute-ute is supposed to be as off-road capable…
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By Gaurav Basu | The Motley Fool
September 23, 2013
Subaru, the automotive division of Fuji Heavy Industries (NASDAQOTH: FUJHY ) , is on a terrific growth trajectory. It's eyeing 1 million vehicles in annual sales in the not-too-distant future, and it's all happening in the U.S. In the last five years, the U.S. has become Subaru's largest hunting ground, and sales have exploded. Its cars are so spacious and inherently American that…
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by Karl Greenberg, Yesterday, 2:15 PM
Subaru is the fastest-growing auto brand in the U.S. Why? Love. Yes, it's the brand's tag line, but Subaru does have huge brand loyalty, strong equity, desirable product, and a good ad agency in Minneapolis-based Carmichael Lynch.
Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-based U.S. sales arm, said the company has had success in adhering to…
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By Davis Adams The Car Connection
September 17, 2013
The Subaru Impreza WRX and STI may still wear the last-generation design of the brand's cheapest models, but don't judge these books by their covers-they're more than just economy cars. There are turbocharged flat-four cylinders paired with all-wheel-drive systems under that sheetmetal, making this pair of Subarus the brand's most juiced-up performance models on the market today.
Strong engines, excellent handling and…
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