Subaru is Kelley Blue Book's 2017 Most Trusted Brand,
Best Overall Brand and Lowest Cost to Own.
Best Overall Brand and Lowest Cost to Own.
 Win-Win-Win Subaru is Kelley Blue Book's 2017 Best Overall Brand, Most Trusted Brand, and Best Performance Brand. [1] |  |
 Lowest Cost to Own Subaru has the lowest 5-Year Cost to Own of all brands for 2017. [2] |  |
 Safety drives Subaru design. Subaru models with EyeSight receive the highest possible rating for front crash prevention from IIHS. |  |
Subaru Vehicles are Built to Last 98% of Subaru vehicles sold in the last 10 years are still on the road today. [3] |  |
 Built to Maintain Value Subaru is the 2017 Top Brand for Residual Value according to ALG. [4] |  |
2017 Best Performance Brand Subaru is the 2017 Best Performance Brand according to Kelley Blue Book's KBB.com. [5] |  |
 The American Customer Satisfaction Index ranks Subaru first in safety and dependability. Subaru is the #1 rated brand for safety and dependability according to the American Customer Satisfaction Index. [6] |  |
| Best Selling AWD Cars Subaru has the best-selling all-wheel drive cars in America for the past 10 years. [7] |  |
Proud to be Zero Landfill Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity. |  |
Impreza
"The improvements that have been made to this car are truly outstanding, cementing the Impreza as a real rival to the segment's best."
- AutoGuide.com
 Safety A 2017 IIHS Top Safety Pick+ with EyeSight and Steering Responsive Headlights. |  |
 Best Resale Value The Subaru Impreza was named Best Resale Value in its class for 2017 by Kelley Blue Book's KBB.com. [8] |  |
 Built to Maintain Value The 2017 Subaru Impreza retains its value better than any other vehicle in its class according to ALG. [9] |  |
| Longest Lasting The Subaru Impreza is the longest lasting vehicle in its class. 97% of Impreza cars sold in the last 10 years are still on the road today. [10] |  |
| Best Selling The Subaru Impreza is the best-selling all-wheel drive car in its class. [11] |  |
| Passenger Volume The Subaru Impreza has the largest passenger volume in its class. [12] |  |
 Test Drive The 2017 Subaru Impreza was named a Must Test Drive car by Autotrader. [13] |  |
Legacy
 Safety The 2017 Subaru Legacy received the highest possible safety rating from IIHS when equipped with EyeSight and HID Headlights. |  |
| Best Resale Value The Subaru Legacy was named Best Resale Value in its class for 2017 by Kelley Blue Book's KBB.com. [14] |  |
| Longevity 96% of Subaru Legacy vehicles sold in the last 10 years are still on the road today. [15] |  |
| Built to Maintain Value. The 2017 Subaru Legacy retains its value better than any other vehicle in its class according to ALG. [16] |  |
| Best Selling The Subaru Legacy is the best-selling all-wheel-drive (AWD) midsize sedan for the past 10 years. [17] |  |
| Class-leading interior room No other sedan in its class has more total interior volume than the Subaru Legacy. [18] |  |
 Designed to Keep You Safe An IIHS Top Safety Pick for twelve years running (2006-2017) [19] and an IIHS Top Safety Pick+ for five years running (2013-2017) [20]. |  |
 5-Star Safety Rating The 2017 Subaru Legacy earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). [21] |  |
Forester
"For all of its functionality and ruggedness, the Forester still delivered comfort, reliability, and efficiency." - Motor Trend
| Safety The 2017 Subaru Forester received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights (built after October 2016). |  |
| Built to Maintain Value. The 2017 Subaru Forester retains its value better than any other vehicle in its class according to ALG. [22] |  |
| Built to last 98% of Subaru Forester vehicles sold in the last 10 years are still on the road today. [23] |  |
| Designed to Keep You Safe An IIHS Top Safety Pick for eleven years running (2007-2017). [24] |  |
Crosstrek
"Highly competent on paper and on the road. You can't go wrong with the value that is the capable and comfortable Crosstrek." - Motor Trend
| Safety The 2017 Subaru Crosstrek received the highest possible rating for front crash prevention from IIHS when equipped with EyeSight. |  |
| Built to Last 98% of Subaru vehicles sold in the last 10 years are still on the road today. [25] |  |
Lowest Cost to Own The Subaru Crosstrek has the 2017 lowest 5-Year Cost to Own in its class according to Kelley Blue Book. [26] |  |
| Built to Maintain Value The 2017 Subaru Crosstrek retains its value better than any other vehicle in its class according to ALG. [27] |  |
| Designed to Keep You Safe An IIHS Top Safety Pick for six years running (2012-2017). [28] |  |
| 5-Star Safety Rating The 2017 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). [29] |  |
Outback
| Safety The 2017 Subaru Outback received the highest possible safety rating from IIHS when equipped with EyeSight and HID Headlights. |  |
| Built to Maintain Value. The 2017 Subaru Outback retains its value better than any other vehicle in its class according to ALG. [30] |  |
| Longest-lasting The Subaru Outback is the longest lasting midsize crossover in its class. [31] |  |
| Designed to Keep You Safe An IIHS Top Safety Pick for nine years running (2009-2017) [32] and an IIHS Top Safety Pick+ for five years running (2013-2017) [33]. |  |
| Best Selling The best-selling all-wheel drive crossover in its class for the past 10 years. [34] |  |
 Best Family Car The 2017 Subaru Outback was named a Best Family Car by Kelley Blue Book's KBB.com. [35] |  |
| 5-Star Safety Rating The 2017 Subaru Outback earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). [36] |  |
WRX
"Purpose-built for the hardcore." - Autoweek.com
| Safety The 2017 Subaru WRX received the highest possible safety rating for front crash prevention from IIHS when equipped with EyeSight. |  |
| Best Performance Brand Subaru is the 2017 Best Performance Brand according to Kelley Blue Book's KBB.com. [37] |  |
| Built to Maintain Value The 2017 Subaru WRX retains its value better than any other vehicle in its class according to ALG. [38] |  |
| Best Resale Value The Subaru WRX was named Best Resale Value in its class for 2017 by Kelley Blue Book's KBB.com. [39] |  |
 Rally America Champions The Subaru WRX STI has assisted the Subaru Rally Team USA to 10 Overall Rally America Championship wins. [40] |  |
Longest-lasting The Subaru WRX is the longest-lasting turbocharged AWD vehicle in its class. [41] |  |
Passenger volume The Subaru WRX has the largest passenger volume among all wheel drive vehicles in its class. [42] |  |
BRZ
"The BRZ remains one of the best sports cars you can buy...The BRZ feels like the antidote to everything enthusiasts complain about when it comes to modern cars." - Jalopnik
| Best Performance Brand Subaru is the Best Performance Brand for three years running according the Kelley Blue Book's KBB.com. [43] |  |
| Built to Last 98% of Subaru vehicles sold in the last 10 years are still on the road today. [44] |  |
| Built to Maintain Value Subaru is the 2017 Top Brand for Residual Value according to ALG. [45] |  |
Awards Disclaimers
Brand:
(1) 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(2) 2017 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc
(3) Based on IHS Markit U.S. vehicles in operation vs. total registrations MY2007-2016 as of January 2017.
(4) ALG named Subaru the 2017 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(5) 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(6) Based on IHS Markit total registrations among all-wheel drive vehicles from 2007-2016.
(7) According to the ACSI 2016 Automobiles industry research in the mass-market category.
Impreza:
(8)Vehicle's projected resale value is specific to the 2017 model year.For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(9) ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(10) Based on IHS Markit U.S. total new light-vehicle registrations vs. vehicles in operation in the MY 2006- 2015 models that have been on the US market for the entire ten-year time period in the Non-Luxury Traditional compact segment for non-turbo cars.
(11) Based on IHS Markit U.S. total registrations for all-wheel drive cars in the Non-Luxury Traditional Compact segment for CY2006-2015 and YTD June 2016.
(12) Based on passenger volume information from the OEM websites, Edmunds.com, and the EPS for 2016 model vehicles within the Non-Luxury Traditional Compact segment only among non-hybrid vehicles. Segment definition supplied by IHS Markit.
(13) For more information, visit Autotrader.com. Autotrader is a registered trademark and used with permission.
Legacy:
(14) Vehicle's projected resale value is specific to the 2017 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(15) Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Traditional Midsize Sedan segment for MY2007-2016 as of January 2017.
(16) ALG named Subaru the 2017 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(17) Based on IHS Markit U.S. total new light vehicle registrations in the model years 2005 through 2015 (through December 2015) in the non-luxury traditional mid-size sedan segment for models which have been on the U.S. market for the entire ten year time period.
(18) Based on IHS Markit U.S. total new light vehicle registrations in the model years 2005 through 2015 (through December 2015) in the non-luxury traditional mid-size sedan segment for models which have been on the U.S. market for the entire ten year time period.
(19) The 2017 IIHS Top Safety Pick applies to models with EyeSight.
(20) The 2017 IIHS Top Safety Pick+ applies to models equipped with EyeSight and HID headlights
(21) Government 5-Star Safety Ratings are part of the NHTSA's Safercar.gov program (www.SaferCar.gov).
Forester:
(22) ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(23) Based on IHS Markit, Polk U.S. vehicles in operation vs. new vehicle registrations in the Non-Luxury Compact CUV segment for MY2007 - 2016 as of December 2016.
(24) The 2017 IIHS Top Safety Pick applies to models with EyeSight.
Crosstrek:
(25) Based on IHS Markit U.S. vehicles in operation vs. total registrations MY2007-2016 as of January 2017.
(26) 2017 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.
(27) ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(28) The 2017 IIHS Top Safety Pick applies to models with EyeSight.
(29) Government 5-Star Safety Ratings are part of the NHTSA's Safercar.gov program (www.SaferCar.gov).
Outback:
(30) ALG named Subaru the 2017 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data, www.alg.com
(31) Longevity based on IHS Markit U.S. vehicles in operation registration statistics MY2008-2014 in the Non-Luxury Midsize CUV category as of October 2015.Based on IHS Markit vehicles in Operation for the Non Luxury Mid Size CUV & Non Luxury Traditional Mid Size segments as of October 2016 for Model Years 2002 to 2016 vs. Total New Registrations of those vehicles.
(32) The 2017 IIHS Top Safety Pick applies to models with EyeSight.
(33) The 2017 IIHS Top Safety Pick+ applies to models equipped with EyeSight and HID headlights
(34) Based on IHS Markit U.S total registrations for all-wheel drive vehicles in the Non-Luxury Midsize CUV segment from 20017-2016.
(35) For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(36) Government 5-Star Safety Ratings are part of the NHTSA's Safercar.gov program (www.SaferCar.gov).
WRX:
(37)Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Strategic Insights. Awards calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(38) ALG named Subaru the 2017 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
(39) Vehicle's projected resale value is specific to the 2017 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc
(40) The Subaru Rally Team USA has won overall Rally America championships ten times between 2006-2016.
(41) Based on IHS Markit U.S. Total Registrations for all-wheel drive turbocharged cars in the Non-Luxury Traditional Compact Segment for CY2005-2014 and YTD September 2015.
(42) Based on passenger volume information from the EPA for MY17 vehicles within the Non-Luxury Traditional Compact segment only among all-wheel-drive vehicles. Segment definition supplied by HIS Markit.
BRZ:
(43): 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
(44) Based on IHS Markit U.S. vehicles in operation vs. total registrations MY2007-2016 as of January 2017.
(45) ALG named Subaru the 2017 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data, www.alg.com.
