Test Drive: Subaru BRZ is exotic, affordable (By James R. Healey, USA TODAY)

Subaru's 2013 BRZ sports coupe, on sale late April, is such a ball that you seldom notice the few aggravations.

And because Toyota's Scion FR-S is the same car, furbelowed a little differently, it should be as sublime.

The twin sports coupes were jointly developed by Toyota and Subaru. Toyota, known for bland styling, handled the look - and did a wonderful job.

Subaru contributed the chassis…

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2013 Subaru XV Crosstrek (from Top Speed)

Subaru has always made good use of this market and has a nice following of customers. Lately, though, it seems like Subaru is really attempting to gain an edge in new markets. First, it releases the BRZ, the Japanese automaker's first true sports car since the SVX thankfully vanished in 1997, and now it is prepared to unveil the 2013 XV Crosstek, a compact crossover SUV, at the 2012 New York Auto Show starting…
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Only 6000 Subaru BRZ Coupes Headed to U.S. for 2013, Pre-Orders Being Accepted (from Car and Driver)

Driving purists of America, act fast: It seems just 6000 Subaru BRZ sports cars will be allocated to the U.S. for the 2013 model year. The specific number comes to us from a Subaru dealer; the automaker's consumer web site merely states that the rear-drive-only BRZ will be built in "extremely limited quantities."

When asked for comment, Subaru representatives wouldn't confirm the figure…

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Subaru Announces $500 Cash Card for Costco Auto Program

Subaru Stamford, along with Subaru of America and the Costco Auto Program have teamed up to provide Costco members a great opportunity. This offer is exclusively for members who purchase their new Subaru from a Costco Auto Program dealer. Subaru Stamford is the only authorized dealer in both Fairfield and Westchester Counties who can provide this for our valued customers.

Promotion Overview

  • Promotion Dates
    • Start date: March 15, 2012
    • End date: June 15, 2012
  • Promotion…
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Subaru Named Top Carmaker by Consumer Reports as Honda Falls - from Bloomberg Businessweek

(Updates with analyst comment in third paragraph.)


Feb. 28 (Bloomberg) -- Subaru, a unit of Fuji Heavy Industries Ltd., was named top automaker in Consumer Reports magazine's annual rankings as Honda Motor Co., last year's leader, fell to fourth.


Subaru received 75 of 100 points based on the scores of its seven U.S. models, Consumer Reports said in results released today at the National Press Club in Washington. The Tokyo-based company earned its score for building "dependable, all-wheel- drive vehicles with simple interiors," the magazine said.


"This is great news for Subaru," said Rebecca Lindland, director of strategic…

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First Drive: 2013 Subaru BRZ from Motor Trend

Subaru Brings Surgical Steel to the RWD Knife Fight


Two days after the official unveiling of the all-new BRZ sports coupe at the Tokyo Motor Show, Subaru invited a small group of select U.S. journalists for a quick test drive of the 2013 Subaru BRZ at the Subaru Kenkyu Center (SKC) two hours north of Tokyo.

After revealing that the BRZ name stands for Boxer Rear Drive Zenith, and plying us with all manner of technical specifications, Subaru P.R. released us on a short course that included a high-speed oval, twisty handling track, and…
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