Subaru's latest campaign focuses on going where you've never been.
Cherry Hill, N.J. - Subaru of America, Inc. (SOA) has debuted its new advertising campaign for the all-new 2015 Subaru Outback. The campaign includes two national television spots by acclaimed director Lance Acord (known for his work on Lost in Translation and Being John Malkovich).
The new campaign, created by agency of record Carmichael Lynch, focuses on the vehicle's ability to "go…
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IIHS News - August 19, 2014 - ARLINGTON, Va. - The redesigned Subaru Legacy earns a good rating in the Insurance Institute for Highway Safety's small overlap front crash test, with top marks in every measurement category. With its optional front crash prevention system, the midsize car is a Top Safety Pick+ winner. The award also applies to the Outback, the station wagon version of the Legacy.
The previous generation Legacy also was a Top Safety Pick…
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Cherry Hill, N.J. - Subaru of America announced today the release of their new content-rich Subaru Motorsports app, which includes a motorsports industry-first 360 degree HD mobile video player.
Available to iOS and Android users, the app debuts an interactive 360 degree video playback capability that provides users a virtual racing experience like none other. The app features shareable Subaru Motorsports images, videos, team updates and racing schedules, and notifies users of local races and…
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Subaru Rally Team USA driver David Higgins is "King of the Hill" at the 2014 Subaru Mt. Washington Hillclimb, breaking his own course record, set in 2011, by over two seconds. Higgins at the wheel of a Vermont SportsCar-prepared 2014 Subaru WRX STI set a blistering new record time of 6 minutes and 9.09 seconds on New Hampshire's sinuous 7.6 mile Mt. Washington Auto Road. Higgins' teammate Travis Pastrana, with co-driver Chrissie…
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Cherry Hill, N.J. - The legendary Subaru Mt. Washington 'Climb to the Clouds' Hillclimb returns this weekend with Subaru drivers David Higgins and Travis Pastrana going head-to-head to claim 'King of the Hill' honors. First run in 1904, the Subaru Mt. Washington Hillclimb is considered one of the oldest motorsports events in the United States. The 7.6 mile Auto Road is one of the ultimate challenges for driver and automobile, the serpentine tarmac and…
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Enhancing Subaru Brand and Building Strong Business Structure
Tokyo, May 9, 2014 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its new mid-term management vision, "Prominence 2020," developed to strengthen its competitiveness and business structure for a new stage in the aim of sustainable growth of the company.
In the new management vision "Prominence 2020", FHI, as a small-sized automaker, has set its corporate vision for 2020 as "not big in…
Cherry Hill, N.J. May 5, 2014 - Subaru of America, Inc. today disclosed that the Insurance Intitute of Highway Safety ( IIHS) has announced the the all-new 2015 Subaru WRX and WRX STI will earn the IIHS 2014 TOP SAFETY PICK award for good performance in each of the Institute's crashworthiness evaluations, including the small overlap front test. This is the first time IIHS has rated the WRX and WRX STI, which was completely redesigned…
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The 2014 Oregon Trail Rally results are in and the 2014 Subaru WRX STI Rally team takes a one-two-finish. Higgins wins it in spectacular fashion.
By Denis Flierl G+ 2014-05-05
David Higgins and Craig Drew won the 2014 Oregon Trail Rally this weekend and they did it in spectacular fashion. Higgins wouldn't let a shredded tire keep him from winning the Oregon Trail Rally. This is the longest Rally in the series with three…
